What is Focus Keyphrase?

A well-optimized website is crucial to attract organic traffic and increase visibility in search engine results.

One essential aspect of search engine optimization (SEO) is choosing the proper focus keyphrase for your content to rank higher in SERPs.

But what is Focus Keyphrase?

In this blog, we will learn about focus keyphrases, explore their significance in SEO, and understand the difference between focus keywords and focus keyphrases.

Furthermore, we will provide a step-by-step guide on how to add a focus keyphrase in WordPress using the popular Yoast SEO plugin.

Let’s get started!

What is Focus Keyphrase?

A focus keyphrase, or a focus keyword, is the primary term or phrase you want a specific web page or blog post to rank for in search engine results.

It represents the primary topic or theme of the content and plays a crucial role in optimizing the page for search engines. The focus keyphrase should be relevant to the content and align with the users’ search intent.

When search engines crawl and index web pages, they analyze the content and metadata to determine its relevance to specific search queries.

By choosing a focus keyphrase and optimizing the content around it, you increase the chances of your page appearing in search results when users search for related topics.

Example of Focus Keyphrase

Let’s consider an example to illustrate the concept of a focus keyphrase. Suppose you have a blog post about “Healthy Smoothie Recipes for Breakfast.” Your focus keyphrase for this content could be “healthy breakfast smoothie recipes.”

By using the focus keyphrase “healthy breakfast smoothie recipes” throughout the article and optimizing related on-page elements like headings, meta description, and content, you increase the likelihood of your blog post ranking higher in search results when users search for healthy breakfast smoothie ideas.

What is Focus Keyphrase in WordPress?

In WordPress, the term “focus keyphrase” is associated with the Yoast SEO plugin, one of the most popular SEO plugins available for WordPress websites.

The Yoast SEO plugin helps website owners and content creators optimize their content for search engines and improve their chances of ranking higher in search results.

When you use the Yoast SEO plugin, you can specify a focus keyphrase for each piece of content you create, and the plugin provides guidance and feedback on how well you’ve optimized your content around that particular keyphrase.

Difference Between Focus Keyword and Focus Keyphrase

While the terms “focus keyword” and “focus keyphrase” are often used interchangeably, they have slight differences in meaning:

  1. Focus Keyword: A focus keyword typically consists of a single word that represents the main topic of a webpage or post. For example, if you have a blog post about “SEO tips,” then “SEO” would be the focus keyword.
  2. Focus Keyphrase: On the other hand, a focus keyphrase comprises two or more words, forming a specific phrase that encapsulates the primary theme of the content. For instance, in the same blog post about “SEO tips,” the focus keyphrase could be “best SEO tips for beginners.”

Focus keyphrases are more specific and targeted than focus keywords, allowing you to optimize your content for more precise search queries.

Note: In WordPress, the term Focus Keyphrase is used by Yoast SEO while Rank Math SEO uses the term Focus Keyword. Both have the same meaning and serve the same purpose while optimizing your post or page for on-page SEO.

The Importance of Focus Keyphrases in SEO

There are multiple benefits of using focus keywords and optimizing your content around them.

Let’s discuss them.

1. Focus Keypharse Helps Search Intent Optimization

When users search for information online, they have a specific intent. By optimizing your content around a focus keyphrase, you increase the chances of aligning with users’ search queries, making your content more relevant to what they are looking for.

2. Focus Keypharse Helps to Improve Search Ranking

Search engines use complex algorithms to rank web pages based on various factors, including relevance. When your content is focused on a specific key phrase, search engines can better understand its theme and relevance, leading to improved rankings in search results.

3. Focus Keyphrases Help to Enhance Click-Through Rates (CTR)

When your content appears in search results with a clear and relevant focus keyphrase, users are more likely to click on your link. They expect to find precisely what they searched for, increasing the click-through rate to your page.

4. Competitive Edge

The internet is saturated with content, and standing out among the competition is essential. A well-chosen and optimized focus keyphrase helps your content rise above the noise, attracting the attention of your target audience.

How to Add Focus Keyphrase in WordPress

To add and optimize your focus keyphrase in WordPress, follow these steps using the Yoast SEO plugin:

You can also read our detailed guide on How to Set a Focus Keyphrase in WordPress?

  1. Install and Activate Yoast SEO: In your WordPress dashboard, navigate to “Plugins” and search for “Yoast SEO.” Install and activate the plugin.
  2. Create or Edit Your Content: Create a new page or post or edit an existing one.
  3. Scroll Down to Yoast SEO Section: Below the content editor, you’ll find the Yoast SEO section. Locate the “Focus keyphrase” field.
  4. Enter Your Focus Keyphrase: Type your chosen focus keyphrase into the field. Yoast SEO will begin analyzing your content against the focus phrase.
  5. Optimize Your Content: Review Yoast SEO’s suggestions for optimizing your content. This may include using the keyphrase in headings, meta description, and content.
  6. Readability Analysis: Yoast SEO also provides insights into the readability of your content. Follow their tips to improve overall readability.
  7. Publish or Update: Once you’ve optimized your content, click “Publish” or “Update” to save your changes.


Selecting a focus keyphrase and optimizing your content accordingly is a fundamental aspect of SEO that can significantly impact your website’s visibility and organic traffic.

Remember, a well-chosen focus keyphrase, combined with valuable and user-focused content, can propel your website to new heights in the digital landscape.

So, take the time to research and implement the right focus keyphrase for your content, and watch your online presence flourish.