Ecommerce SEO Case Study

How Gilani Mobility Grew From 0 to $20K NZD/Month With SEO, Content & Links

A brand new eCommerce website in a competitive niche reached 0-20k NZD in revenue within just 12 months with no physical shop using a focused SEO playbook.

gilnai mobility logo min

Client Overview

Gilani Mobility is an Ecommerce store selling mobility and disability products online in New Zealand market. With no physical shop and a limited budget, the brand needed fast, compounding wins to break into a crowded market.

While starting this project we faced multiple challanges. No local presence advantage as compared to all our biggest competitors and the second biggest challange was copied and duplicate product data from the parent company. 

Gilani Mobility NZ Search Console

Industry

Mobility & Disability (E-commerce)

Challenge

Brand-new site, high competition, no local storefront, limited budget.

Goal

Grow organic traffic and turn it into steady monthly revenue.

Challenges

Starting from zero in a crowded niche and no physical store, we had to build trust and visibility fast on a tight budget. Competitors owned key terms, content was thin, and the site had no authority.

1

New Website, No Authority

2

Budget Constraints

3

No Local Shop

4

Content Gaps & Mismatch Intent

Our Approach

We focused on quick wins first: clean UX, faster pages, solid on-page SEO, and clearer product info to remove friction. Then we published helpful guides and earned quality links to lift categories and compound growth month by month.

1

UI/UX First (Quick Wins)

2

Technical & On-Page Basics

3

User-Focused Content

4

Authority Building

Results

Within 1 year, we achieved massive growth. We reached 20K NZD organic revenue per month with 3000 monthly organic users. 

+$20K/m

Revenue in 1 year

0-3K/m

Organic Traffic

+183

First Page Keywords

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We launched with a brand-new domain, no physical shop and a tight budget. In 12 months, Nadeem took us from zero to ~3,000 monthly users and about $20K NZD/month in revenue. Reporting in GA4/GSC was clear and honest, and every change had a reason. We now rank for competitive terms and the growth curve is still climbing. Highly recommended.

Ray Gilani
MD at Gilani Mobility

ray gilani

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