A Full Stack SEO approach resulted in a +200% revenue increase for a Sydney-based eCommerce and services brand in the mobility and disability market.
Gilani Engineering is a Sydney-based mobility and disability solutions provider offering both eCommerce products (wheelchairs, ramps, scooters, vehicle modifications) and local services (installations, repairs, custom engineering).
The mixed business model required organic growth across product pages, service areas, and local intent searches.
When Gilani Engineering approached me, they were looking to increase their online visibility, improve their sales and conversion rate, and scale their business in a highly competitive niche with a Limited Budget.
Mobility & Disability (E-commerce + Local Services)
Poor website architecture, stagnant organic revenue, low conversion on high-intent pages, technical debt from an aging theme, weak schema. low budget, and fragmented site architecture.
Increase organic revenue, leads, and qualified traffic while improving site UX, speed, and trust signals.
In our full-scale audit, we found multiple critical issues. Below is the detailed breakdown of issues and challenges we faced while working on Gilani Engineering.
We focused on quick wins first. We started with technical SEO at the start, which resulted in a fast and crawlable website. Below, you can read all the strategic approaches we took to grow the website in a short time frame.
We simplified navigation, UX and reduced click depth. We also made sure that the important information is easily accessible. Below you can see the “Before/After” screenshot of some important pages.
Within 3 months of implementing our strategy, Gilani Engineering saw a significant improvement across multiple key metrics.
Increase in Organic Revenue
Increase in Organic Traffic
E-commerce Conversion Rate
Improvemnet in Page Speed
Leads from Service Pages
Below you can see and compare the real results taken from the Google Search Console dashboard.
Deemite Team rebuilt our entire site and fixed years of technical SEO debt. They cleaned up crawl issues, added the right schema, rebuilt our information architecture, and redesigned key pages with clear CTAs. The site is faster, easier to navigate, and our product and service pages finally rank for the right terms. We’ve seen steady growth in organic traffic, online sales, and service enquiries from Sydney suburbs. Communication was clear, reporting was honest, and every change was backed by data. Highly recommended.
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